Daddy Yankee

It's not easy to label Daddy Yankee. Not only is he a pioneer in the world of reggaeton, he has gone multi-platinum and captivated millions of people over the world with his fiery stage presence, but he's also a successful businessman, producer, and talent scout; all while serving as spokesperson for humanitarian causes.

One thing is clear: Yankee's resolve never wavers and he's always willing to stare risk in the face. He brought reggaeton to the masses and with his latest album, El Cartel: The Big Boss, he is sure to elevate the genre even higher. The new project proves to be an evolutionary one, infusing new, ground breaking rhythms with memorable collaborations.

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