17 January 2008
Confused? Robbie Williams and record label EMI plan to give their unsold profits (or flop albums) to the building industry in China!
Over a million printed and packaged unsold copies of Williams' album 'Rudebox', which experience poor sales, will apparently be sent to China to be crushed down into reusable materials.
The recycled material will then be used to surface roads and create new street lights!
Guy Hands from EMI said: "Roughtly 85 percent of what EMI does get to release never makes a profit, in part because of the cash spend signing bands and partly due to ill-made bets on the number of CDs the market requires for particular acts."
Who knew your old CDs could be so useful?