Rapper 360 is no stranger to posting video messages to vent his thoughts, but this week he took to YouTube to vent about a more serious topic -- suicide prevention within Australia.
360 posted this video only two days ago, and already it's racked up 255k views!
The heartfelt message shows the rapper pleading with his fans to be aware of the harm and hurt that suicide can cause, and insists that even if you are feeling like you've come to the end of the road, there is always someone willing to help you with your problems.
Sadly, 360's new fiancee Crystal Bale has experienced suicide repeatedly with those close to her, and in some ways this inspired 360's passionate video plea.
In an e-mail to his fans 360 writes "I don't usually drop serious videos, but this is something I'm passionate about spreading awareness about. Even if you hate me, this has nothing to do with music - please share this around so as many people as possible can see it."
"The reaction (to this video) so far has been amazingly humbling but I want everyone to see this, young and old. If you are in need of urgent medical or psychological assistance please contact your local doctor, the emergency department of your local hospital, a specialist mental health service provider or other health professional."
Watch the video below.
If you are struggling with depression or just feeling frustrated with life, remember you can head to beyondblue.org.au for more information, or call the following phone numbers for help:
Beyondblue info line - 1300 224 636 Lifeline - 13 11 14 Suicide Helpline Victoria - 1300 651 251 Kids Help Line (free call) - 1800 55 1800 Mensline - 1300 789 978