When your first album's sold more than 1.5 million units in the UK alone, expectations for the follow-up are understandably high.
For Polydor, the Lighthouse Family's Postcards From Heaven is one of two big releases in this year's all-important fourth quarter.
And while the Tyneside-based duo of Tunde Baiyewu and Paul Tucker were given all the time they needed to put together their quintuple platinum debut 'Ocean Drive,' there was no way Polydor managing director Lucian Grainge was going to risk losing the impetus.
"I always wanted to come back with new material this year. Their last single came in January, so they've been away from radio for five or six months," he says.