Irish rocker Bono's latest campaign against famine has just received a major setback with his star studded TV commercial being pulled in the UK by Broadcasting officials.
The officials have banned the one minute commercial that features the likes of Jessica Alba, George Clooney and Colin Farell, as they fear it breaches rules regarding political advertising.
The aim of the clip, titled 'The F Word: Famine is the Real Obscenity', is to raise awareness about the famine crisis sweeping across Eastern Africa, and calls on government officials to do more to tackle the famine issue.
However head honchos at governing body Clearcast have pulled the clip from UK airwaves amid fears that the message of the advert could be in conflict with the terms stated in the 2003 Communications Act.
A Clearcast spokesperson told BBC News, "These rules ensure that adverts aren't being broadcast by bodies whose objects are wholly or mainly political."
They went on to reference Bono's One charity organisation stating, "One (charity) appears to be caught by this rule as they state that part of their raison d'etre (reason for existence) is to pressure political leaders. It also appears that a number of the claims made in the version of the ad that we have seen are directed towards a political end, which is again against the rules."
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