15 November 2011
Rihanna has revealed she is planning to tone down her sexy behavior and outfits to make sure people concentrate on her music rather than her reputation.
Rihanna is set to release a new album called "Talk That Talk" this year and is well known for her raunchy on stage costumes and bold hairstyles, but now she's sporting a more natural look to avoid becoming a 'gimmick'.
Rihanna admitted, "I kinda just wanted to scale right back instead of having a look. I didn't want to make it such a big deal about what hair colour or what cut (I have)."
"I just wanted to go right back to something simple and something flexible, something a little more natural. It's more about the music. I don't want to become a gimmick - ever."
Do you think Rihanna's image is what makes her or will her music speak for itself? Check out her latest music video below!