05 April 2012
It is a reality singing contest that is meant to be about the contestants rather than the superstar mentors- but it would seem the UK version of The Voice is descending into a battle of the egos.
Most recently Jessie J and will.i.am were locking a battle for a young talented contestant, when things started to get a little personal and the traditionally relaxed will.i.am became aggressive.
According to recent reports the pair are still not speaking following the pre-recorded show.
The feud started when both mentors competed for a singer who has just performed Adele's Rolling In The Deep.
As will.i.am attempted to entice the young singer onto his team, Jessie J began mocking him by saying, "I'm William and I've got two dashes in my name," to which he responded by called her 'Little Miss Jessie'.
He then added, 'I can't sing like Jessie but I know how to produce.'
Will.i.am has since admitted that he grew angry during the banter and that the situation became 'uncomfortable'.
He said, 'There was one point where my team came in and expressed concerns on the banter.'
'I am the most un-confrontational man in the world, it is not my style, but that was the first time they have ever seen that side of me and they were like, 'Will, what are you doing?''
He added that despite what people think the rows are not staged.
Will.i.am said, "When you are competing and you wanted something and you see Jessie wants what I want, you are a different person and it is hard to control... It is not for the sake of TV.'
Bring on the Aussie version of The Voice we say!