Jessica Simpson Under Attack For Baby Bikini Shot!

12 September 2012

Jessica Simpson has come under fire from children's campaigners -- after she debuted a photo of her baby daughter Maxwell on TV wearing an "inappropriate" yellow bikini.

Jessica proudly showed off a photograph of her bikini-clad baby during an interview with U.S. TV host Katie Couric -- but has since attracted criticism for the outfit from British child welfare charity Kidscape.

Simpson, who became a first-time mother in May (2012), was slammed by the charity's director Claude Knights for dressing the child in a "totally inappropriate" outfit.

PHOTO: Jessica Simpson shows off new baby Maxwell!

Knights told British tabloid the Daily Mail, "It is very disturbing to see a young baby presented to the world wearing a bikini. Celebrity choices carry great influence, as can be seen by the manner in which their accessories and manners are copied widely."

"It is hoped that parents will understand that 'baby bikinis' are totally inappropriate and that they contribute to the sexualisation and commercialisation of childhood."

"We should not be compromising the sanctity of our children's early years."

What do you think? Is the outfit "inappropriate" for a baby?