21 April 2006
Mariah Carey has recorded 20 new and exclusive ringtones as part of a massive ad campaign for soft drink giant Pepsi. The campaign which is due to launch in May will feature the 20 tones written and produced by Mariah as well 80 other new and exclusive tones.
"I had a lot of fun with this project," said Mariah. "It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums."
Mariah has also filmed an ad to appear as part of the campaign.